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Company
Smart
Digital Spending was founded on a simple, powerful idea: It
should be easy for people to enhance their digital campaigns using
data analysis.
We keep it simple and are proud of it. That natural tendency of online
marketers Is to track and measure everything. In my experience, too
much information Is overwhelming and often leads to frustration. Smart
Digital Spending techniques are designed to make the lives of Media
Planners, Search Associates and Mobile Specialists easier.
Feedback
Smart Digital Spending was created by Eric Melchor - an accomplished,
results-oriented media/advertising executive with proven success as
a Supervisor of the Insights & Analytics group for Mediaedge - New
York and Media Planner/Buyer for others. Eric has an extensive background
in analyzing client campaign data and helping guide strategy and optimization
recommendations for clients such American Express, Amgen, Toshiba,
Pizza Hut and Virgin Atlantic. In addition, Eric has been published
in the DM News Essential Guide to Search and advises agencies on media
planning strategy and implementation techniques.
Using techniques created to measure marketing effectiveness (particular
focus on digital advertising), Smart Digital Spending tutorials show
online media teams how to eliminate media waste and enhance campaign
performance which results in a better return on digital investment.
Smart Digital Spending provides step-by-step audio, video, and written
instructions on advanced optimization techniques that are not taught
in school or can be found anywhere else!
For more free advertising data analysis tips, check out my blog www.OnlineMediaAnalyst.com
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Marker Wiegand
Marketing Director
Amgen Inc. |
"Eric has been an outstanding contributor to our brand. He has
produced unexpected insights through his media measurement and
analyses that have changed our campaign strategy. He has been
able to coordinate details of dashboard implementation as well
as distilling the actionable results from the data. I have recommended
that other brand teams at our company work with Eric to improve
their campaigns." |
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