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It
Makes Your Employees Feel Like Media Analyst Superstars!
Developing the skills of media planners and search associates is a
worthy investment because the more your employees know, the better
equipped they will be to solve problems, satisfy clients, and help
your company grow.
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These
Methods Have Been Tested and Proven
We've taken the best practices that have been used successfully for
a number of advertisers and incorporated them into a handful of methods
that will help you get the most out of your online campaign.
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It
Works on Whatever Product or Service You Sell
Whether you sell products on your website or just have a site that
provides information to your audience, Smart Digital Spending can
be used for both.
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You
Don't Need a Background in Statistics
Experience in data analysis or MBA is not required. I've written and
designed the videos and instructions as though I'm talking to the
reader. The methods are taught by example which makes concepts easier
to master and are constructed to have a "real-world" feel. Anyone
can follow along by referring to the video and written instructions
that accompany each analysis.
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It
is Affordable
Compared to the price of attending digital advertising conferences,
subscribing to market research tools, taking a statistics course,
or hiring a full-time dedicated analyst, Smart Digital Spending provides
the most value for the cost.
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Too
Much Information Can Lead to Frustration
There is virtually unlimited amounts of online data at our fingertips,
but what I've come to find out is that too much information is overwhelming
and often leads to frustration. Smart Digital Spending techniques
are designed to make the lives of Media Planners, Search Associates,
and Mobile Specialists easier. Just purchase and download.
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Can promote jobs at your company to our readers
We’ve developed a well-informed, highly targeted audience. Through our partnership with Simply Hired, it’s easy to post jobs to Smart Digital Spending using the 4 step process. Your jobs will also be posted across the entire Simply Hired jobs network which includes LinkedIn.
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Helps
Answer Questions like:
How
many conversions can I expect if I increase search spend?
Beyond
soft metrics like CTR and CPC, is there a better way to measure
online performance?
Can
we optimize our digital campaign to increase conversions and save
money?
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This
May Sound Strange but...
I enjoy producing insights through media measurement and data analysis
that identify areas for growth, minimize costs, and enhance online
advertising performance. These methods are created by an accomplished,
results-oriented media/advertising professional who cares about performance
and would like to share these methods with you.
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Demonstrate
to Your Clients
You are able to manage their online advertising dollars efficiently! |
